LinkedIn has long since established itself as an indispensable social media platform.
A platform that offers far more than a network for the professional world – it is a powerful tool for business relationships, recruitment, personal branding and brand building.
I love golf and am one of the four percent of the German population who share this enthusiasm. The remaining 96 percent do not play golf, with 54 percent of them harboring prejudices against the sport.
At least that was the case in 2021, while I was researching my final thesis “Erlebnissport Golf”.
A campaign for my home club at the time, which brings non-golfers and golfers into contact with each other, breaks down prejudices and awakens the desire for this wonderful sport.
If a campaign is developed in depth – starting with meaningful surveys that form the foundation for all further steps – then it definitely has a chance of success in its subsequent implementation. The result is a creative central idea that reaches the target group(s) through targeted measures and has a lasting effect.
Just like in golf, precision counts in campaign development.
Whether on the green or in marketing: it is the accurate analyses that make the difference in the end.
An affair of the heart 💙
Through active membership and support in the areas of content and marketing, I have been supporting the Home From Home Germany organization with great commitment since 2018.
Home from Home is a non-profit organization committed to a better future for South African orphans.
